Thursday, May 9, 2024
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How to avoid SEO problems when changing your domain name

1. Set up 301- redirects

When a visitor types in your old website address, a 301-redirect might direct them to the new page. To link the two websites together right away, you will require a 301-redirect. Use 301 redirects to direct visitors from your outdated pages to the matching fresh ones. Your search engine rankings will be preserved as a result, and traffic from outdated links will be diverted to the new website.

Additionally, this can shield two identical websites from being punished for having duplicate material. Even though it takes more time than a site-wide redirect, it is recommended to create redirects page by page. This not only keeps the individual page authority transfer in place but also makes it possible for all of the pages to be reindexed much more quickly.

All internal links on your website should be updated to point to the new domain. This will ensure that the new pages are crawled by search engines and assist them to recognize that your site has migrated.

2. Update search engines and other websites that link to your old domain

Ask other websites that connect to your old domain to update their links to the new domain by getting in touch with them. This will support maintaining your search engine rankings and the link authority you have built up so far. You can submit both your old and new sitemaps using tools like Google Search Console, Bing Webmaster Tools, and others.

Additionally, keep an eye out for any broken links and fix them right away. Develop your material and strive to be noteworthy.

3. Monitor your traffic and rankings

After changing your domain, keep an eye on your traffic and search engine results using tools like Google Analytics and Google Search Console. You can use this to find any problems and, if necessary, take corrective action.

It could take some time for your traffic and rankings to settle as well as for search engines to properly process the changes. Before making any significant changes or freaking out, be patient and give it some time.

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